Marketing Skills is a free collection of 50 marketing playbooks for your AI, from Facebook ads and landing pages to follow-up emails and your offer. It was put together by Corey Haines, co-founder of the marketing agency Conversion Factory. Your AI stops guessing and works from a proven process.
The link: github.com/coreyhaines31/marketingskills. Free and open source (MIT), with 50,000+ stars on GitHub.
The five to start with
| Playbook | What it gives you |
|---|---|
| product-marketing | Your business on one page: who you sell to, what you sell, why you. Every other playbook reads it first |
| ad-creative | 3 to 5 angles to test, each with headlines and ad copy |
| cro | A landing page that turns more visitors into leads |
| emails | The follow-up sequence after someone signs up |
| offers | The offer itself: the value, bonuses, guarantee and payment terms |
📋 Paste this into your AI
Copy this into ChatGPT or Claude and fill in the two brackets. No install needed.
I run [your business, e.g. a med spa in Austin] and I want more customers for [the one offer you want to advertise]. Write me 3 to 5 ad angles to test. An angle is a different reason someone would click, not the same message reworded.
For each angle, give me:
- Who it’s for and why they’d click.
- Two short headlines.
- The ad text, three sentences max.
- The one number that tells me it’s working.
Use only what I’ve told you. Don’t invent results, reviews or prices. Then ask me the three things you’d need to know to make these sharper.
That’s the quick version. Installed, the playbook runs its full method, and does the same for your landing page, your emails and your offer.
Set it up
Claude, on Pro or higher: all 50 at once
- Settings → Capabilities: turn on code execution.
- Customize → Plugins → Add → Add marketplace → Add from a repository.
- Paste
coreyhaines31/marketingskillsand sync. - Ask: “Set up my product marketing context.”
ChatGPT or free Claude: no install
Open the link, go to skills, pick a playbook (start with product-marketing), open the file called SKILL.md and copy all of it. Paste it into a new chat with your request. In ChatGPT, add it to a Project as a file so it’s there every time.
Claude Code: /plugin marketplace add coreyhaines31/marketingskills, then /plugin install marketing-skills.
The three traps
- Start with product-marketing. Every other playbook checks it first. Skip it and each one asks about your business all over again. In a chat app, save what it writes and paste it in next time.
- A pasted playbook is the short version. Most of them link to extra reference files that don’t come along with the copy. Great for a quick win; install it for the full method.
- Only download the real one. A skill is a set of instructions your AI follows, so a copycat can tell it anything. The real one is
coreyhaines31/marketingskills.
Start this week
- Paste the prompt. Your 3 to 5 angles, in a minute.
- Set up your context. Run product-marketing once, with your real customers and offer.
- Let the numbers pick. Run two angles on a small budget and keep the winner.